Twitter marked its 10th anniversary on 21st March 2016 having started being in use on the 21st March 2006 with Jack Dorsey’s first tweet, ‘setting up my twttr’. The platform has gone through a rollercoaster ride through the years and has had its up times and down times. It has however managed to survive the scourge of animosity and is currently the 2nd most popular social media platform in the world. It currently has a user base of more than 320 million active users and 23% of online adults are said to be using the platform.
So how did twitter come into being?
The social media site is said to have been the brainchild of a brainstorming session by members of the podcasting company Odeo. Odeo at the time was facing a huge challenge from the Apple Company and its revenue streams were slowly dwindling. As a result they needed to develop a new product that could enable them to revive their dwindling fortunes.
Jack Dorsey is credited with having developed the idea during one of the brainstorming sessions. Initially the idea was to create a service that could allow people to send out messages to a group/community about what they were doing through short posts. It was afterwards adopted by the company and a team was formed exclusively to develop this idea. What followed was the birth of twittr (a name that was credited to the use of flickr at the time). The name is said to have been suggested by Noah Glass who happened to be one of the developers at the time.
Twitter in Public
Twitter hit the public domain in July of 2006 and struggled in trying to make people understand what it was all about. In early 2007, the company started to receive an upsurge in its user base that exponentially rose within a very short period. This was due to its showcase in the South by Southwest Interactive conference where twitter made a good job at marketing itself. During these few days the active twitter use increased to more than 60,000 tweets and the people at the conference were able to track each other’s tweets thanks to two large screens that were set up in the conference.
By the end of the first quarter of 2007, the company had received over 400,000 tweets. This rapid growth characterised twitter in the subsequent years to come.
What next for twitter?
Twitter has been commanding the number two most popular social media spot for quite some time now; however it has recently been getting competition from other sites such as Instagram and Snapchat that are quickly rising as well. It remains to say that, the future is more uncertain for the company and it faces the challenge of redefining its existence in the social media world and coming up with features that will endear its existing user base to remain loyal to it. Far from that, we are yet to see the best of twitter and there are some positive times ahead.